Content for the AI-search era. Plus the guided missile that ships it.
Quillsly writes. SAM — the Surface-to-Audience Missile — ships it. Pillars to keywords to articles, optimized for Google and ChatGPT, Perplexity, Gemini from the first word. Then SAM publishes across LinkedIn, Kit, and your blog, runs outbound sequences against your ICP, triages inbound, measures every piece, and briefs you on Thursday. One tool. One workflow. Set it. It flies.
Google 2015 is over. ChatGPT 2026 is the new discovery surface.
Content written for Google 2015 doesn't win in ChatGPT 2026. The entire content-marketing stack is still built for the old discovery surface. Quillsly is the first content tool built to win in both eras simultaneously — every article optimized for classic search and for AI answer engines, from a top-down strategic workflow.
Organic traffic is moving to AI answers.
ChatGPT, Perplexity, Gemini, and Google's AI Overviews are the new discovery layer. Articles that rank #1 on Google aren't always the ones cited in AI answers. Different game, different rules.
No existing tool plays both games.
Ahrefs, Semrush, Surfer, Clearscope — built around Google ranking. Jasper, Copy.ai, Writesonic — content generators with no strategy layer and no GEO. The stack is still 2015.
Quillsly is built for the split.
Pillars → keywords → briefs → articles → measurement. Every step emits the entities, schema, and FAQ structure that AI answer engines cite. Classic SEO still works — Quillsly optimizes for both eras at once.
Top-down. End-to-end. One tool.
From the strategy layer all the way to the published article — with GEO primitives at every step.
Set strategy.
Quillsly proposes 3–7 content pillars per project — core topics, target audiences, why-it-matters bullets.
Ideate + probe.
Keyword candidates with intent, difficulty, and an AI-answer-presence probe across ChatGPT, Perplexity, Gemini.
Plan the article.
Outline, key entities, schema.org payload, FAQ block, target word count — before a single paragraph is written.
Draft + edit.
Full article in markdown with meta description and JSON-LD attached. Inline editor for the human-in-the-loop pass.
Ship it.
Export markdown, push to GitHub, or hand off to your CMS. Schema travels with the article to every surface.
Set it. It flies.
Writing content is step one. Shipping it across every surface, running outbound against the right accounts, and measuring what worked — that's the job nobody actually does. SAM does it. A guided instrument, not another tool. You don't operate it; you aim it.
SAM needs three things. That's it.
Who the content is for.
One sentence. Freeform. "Portfolio operators running 3+ businesses on Shopify + QuickBooks." That's the targeting spec.
A persona roster.
Four voice briefs ship by default — CMO, COO, VP Sales, CEO-human. Edit them or swap in your own. Every piece carries a named byline.
Your Ideal Customer Profile.
Firmographic rules + disqualifiers. Spotter polls external signals against it. Pitcher fires outbound at the matches.
No campaign briefs to write. No editorial calendar to maintain. SAM composes both from the three inputs.
Six capabilities. One guided missile.
Every post has an author.
Pulls the persona voice brief, drafts against it, stamps the byline. CMO writes marketing essays. COO writes ops playbooks. VP Sales writes pipeline breakdowns. Not an anonymous brand tone.
Every surface, no Send button.
Company LinkedIn page. Weekly newsletter via Kit. Blog posts committed to your site. Outbound sequences. Reddit drafts (human-submitted, per platform policy).
Cold email, aimed at your ICP.
Spotter watches Reddit, HN, X for buying intent matching your ICP. Pitcher fires a three-email cadence, personalized per target. Replies route to Slack; "human please" escalates to you.
Every email, classified.
Gmail poller sorts inbound into sales, partnerships, press, routine. Auto-replies to routine. Escalates judgment calls to Slack with a suggested draft in the right persona's voice.
Winner and loser named weekly.
Every output lands in the content calendar with audience + intent + CTA. Nightly metric pulls — Kit opens, LinkedIn impressions, blog pageviews. Thursday Slack: "Winner: CMO W12, 52% open. Cut the product-beat format."
Thursday brief. Monthly roll-up.
One Slack message per week. On-demand /sam newsletter status. Every decision SAM made is traceable — what ran, who authored, what it did.
What you put in. What SAM puts out.
~90 minutes per month.
Most of it reading the Thursday brief and optionally editing one CEO-voice edition. The rest is tuning voice briefs once a quarter.
- 4 newsletters (weekly Wednesday)
- 12 blog posts (2–3 per week)
- 16 LinkedIn posts (3–4 per week)
- ~60 outbound emails (15 targets × 3-email cadence)
- ~200 inbound emails triaged
Each with a named author. Each measured. Each traceable.
Autonomous, not reckless.
Every draft checks against a rule set before it ships. No fabricated specifics. No hashtag strings. Required disclosure on AI-persona posts. Held drafts route to Slack for human review — nothing goes out guardrail-flagged.
Flip one env flag — SAM_STEALTH=1 — and every publisher short-circuits instantly. No deploy required. The missile freezes in place until you unfreeze it.
Every edition is scheduled in the destination platform (Kit, LinkedIn, etc.) with a send-at timestamp. Cancel a specific piece up to the send moment without touching SAM.
What Quillsly does that Jasper, Copy.ai, Surfer, and Clearscope don't.
Every other tool is optimizing for the old surface or generating copy without a strategy layer. Quillsly runs the whole workflow — and every output is built for AI citation, not just Google ranking.
| Capability | Ahrefs / Semrush | Surfer / Clearscope | Frase | Jasper / Copy.ai | Quillsly |
|---|---|---|---|---|---|
| Top-down pillar strategy | — | — | — | — | Yes |
| Keyword research + intent | Yes | Yes | Yes | — | Yes |
| AI-answer-presence probe (ChatGPT · Perplexity · Gemini citation tracking) |
— | — | Yes | — | Yes |
| GEO + SEO dual scoring per article | — | — | Yes | — | Yes |
| Full article generation with brief | — | — | Partial | Partial | Yes |
| GEO-ready schema.org on every article | — | — | — | — | Yes |
| Fix commits directly to your repo | — | — | — | — | Yes (via Beacon in Merkava) |
| One workflow, strategy → publish | — | — | — | — | Yes |
Run a free GEO audit on any URL.
We'll query ChatGPT, Perplexity, and Gemini with 6 realistic questions about your topic. You'll see which engines cite you, which cite your competitors, and what's missing from your content that's keeping you out of the answers. No signup required for the first audit.
The audit engine lives inside Merkava Core. The demo environment has eight pre-wired ventures with audit history you can read, rerun, and implement in a single click — no signup required.
We fire 6 realistic questions at ChatGPT, Perplexity, and Gemini — the questions your actual buyers are typing.
You get a GEO score out of 100, a per-engine surface rate, and a ranked list of which competitors are showing up where you aren't.
Every finding comes with a concrete fix — new content to publish, schema to add, questions to answer on your site. Implement manually, or let Beacon commit the fix to your repo as a PR.
Paste a keyword. See what Quillsly ships.
One keyword in, a GEO-optimized sample article out. Rate-limited per visitor; sign up to run it across a full project with pillars, briefs, and schema attached.
Works standalone. Also works as a Drive inside Merkava.
Same Quillsly, two front doors.
Most Quillsly users sign up at quillsly.com and never leave the app. But if you're running Merkava — the BI cockpit for operators — Quillsly mounts inside it as a Drive, per venture, with a dedicated workspace and single-sign-on from the cockpit.
- Standalone at app.quillsly.com — sign up, workspace, project, ship content.
- Also works as a Drive inside Merkava — install from the cockpit, workspace auto-provisions per venture.
- Same Forge engine, same schema, same exports. Your content is yours either way.
Three tiers. Add SAM when you're ready to ship.
Start with Write if you just need the content workflow. Add SAM when you want it distributed across every surface without a Send button. Add Outbound when you want cold-email sequences firing against your ICP.
The content workflow. Pillars → keywords → briefs → articles, with GEO in every step.
- Pillars + keywords + briefs + articles
- AI-answer-presence probe (ChatGPT, Perplexity, Gemini)
- Schema.org JSON-LD on every article
- GitHub + markdown publish
- Single user, single workspace
- Unlimited projects
Everything in Write, plus SAM — the distribution autopilot. Publishes. Measures. Briefs you weekly.
- Everything in Write
- SAM: writes in named voices
- SAM: auto-publishes to LinkedIn, Kit, blog
- SAM: content calendar + scheduling
- SAM: metrics loop, Thursday brief
- Guardrails + kill switch + per-piece cancel
Everything in Write + SAM, plus Pitcher cold-email sequences and Spotter inbound triage.
- Everything in Write + SAM
- Pitcher: cold-email sequences vs. your ICP
- Spotter: buying-intent monitoring
- Inbound email triage + auto-reply
- Per-persona Gmail inboxes
- Slack-native ops (
/sam ...)
Agency tier (multi-seat, white-label) coming post-launch. Running Merkava? Quillsly (with SAM) mounts as a Drive — same pricing.
Frequently asked.
What is Quillsly?
A content platform built for the AI-search era. It runs the full top-down workflow — pillars, keywords, briefs, articles, publish — with GEO baked into every step, so your content wins in Google and in ChatGPT, Perplexity, and Gemini answers.
Who is it for?
SMB content operators: solo content marketers, startup content leads, and indie creators running content for one to five brands. Small agencies managing content for multiple clients fit too — workspace-per-client works today; a multi-seat agency tier is on the roadmap.
What is GEO and why does Quillsly lead with it?
GEO — Generative Engine Optimization — is making your content visible in AI answer engines: ChatGPT, Perplexity, Gemini, AI Overviews. Classic SEO tools still optimize for Google's blue-link ranking. Quillsly optimizes for both eras at the same time, because articles written only for 2015 Google don't win in 2026 ChatGPT.
How does Quillsly work?
You start with a project — a brand or domain. Quillsly proposes content pillars. Inside each pillar, you or Quillsly ideate keywords. For every keyword, Quillsly drafts a brief with outline, entities, FAQ, and schema.org payload. Briefs generate full articles with meta description and JSON-LD attached. Publish to GitHub, export markdown, or edit inline.
Is Quillsly the same as Jasper, Copy.ai, or Surfer?
No. Jasper and Copy.ai are content generators — no strategy layer, no GEO. Surfer and Clearscope are classic-SEO optimizers built around Google's ranking signals — they don't address AI answer engines. Quillsly runs the whole top-down workflow with GEO baked in from the first word.
Can Quillsly work inside Merkava?
Yes. Quillsly is the first marketplace Drive shipped for Merkava. Operators install Quillsly from their cockpit; a Quillsly workspace is auto-created per venture; the cockpit mounts Quillsly inline. Same Quillsly, same data — and SAM travels with it.
What is SAM?
SAM — the Surface-to-Audience Missile — is Quillsly's distribution autopilot. You give it three inputs (audience, voice, ICP) and it writes in named voices, publishes to LinkedIn/Kit/blog, runs outbound against your ICP, triages inbound, and briefs you on Thursday. SAM is a feature of Quillsly on the Write + SAM and Write + SAM + Outbound tiers.
How is SAM different from tools like Buffer or Hootsuite?
Buffer and Hootsuite are schedulers — you write, you paste, they post on a timer. SAM writes in a named voice, decides what to post based on the audience and voice briefs, runs the outbound motion against your ICP in parallel, triages the inbound, and measures what worked. It's the operator who isn't there — not a time-delay button.
What are the guardrails on SAM?
Three layers. Brand guardrails — every draft checks against a rule set before shipping (no fabricated specifics, required disclosure on AI-persona content). Kill switch — flip one env flag and every publisher short-circuits instantly. Per-piece cancel — every scheduled edition can be cancelled in the destination platform up to the send moment.
When can I start?
Now. Write is $49/mo or $499/yr. Write + SAM is $129/mo or $1,299/yr. Write + SAM + Outbound is $199/mo or $1,999/yr. Sign up at app.quillsly.com/login (magic-link authentication, no free tier). Try the keyword demo above for a thirty-second sample before you sign up.
Write. Ship. Measure. In one tool.
Start Write from $49/month. Add SAM when you want it distributed. Magic-link sign-in. First project live in under ten minutes.
Sign up → app.quillsly.com